Direct response

A form comes in.
The phone rings back in seconds.

When someone fills out an enquiry on your website, Optiphone calls them back within seconds, using their name and what they asked about, while they are still on your page and not your competitor's.

The research behind it: the Lead Response Management study (Dr James Oldroyd, MIT Sloan with InsideSales.com, 2007) analysed more than 15,000 leads and 100,000 call attempts. Calling a web lead within five minutes rather than thirty made contact roughly 100× more likely, and qualifying that lead 21× more likely. Read the study.

01 / Why speed matters

A lead that waits is a lead you lose.

This is the one number on this page that isn't ours. It's an independent study, and it's the whole reason this system exists.

100x

more likely to make contact

calling a web lead within 5 minutes rather than 30

21x

more likely to qualify the lead

same 5-minute window, against a 30-minute callback

15,000+

leads analysed

more than 100,000 call attempts, across real sales teams

Both figures compare calling a web lead within five minutes against calling the same lead within thirty. Read the full study.

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02 / How it works

From form submission to phone call, in seconds.

A form comes in on your website and sits there, until it doesn't.

What the agent actually says

"Hi Sarah, thanks for your enquiry about the 4m driveway gate at 101 Main Road. We've got Sam looking at it now and he'll get back to you shortly. Anything you'd like to add?"

  1. 01

    The form lands, and the clock starts

    The moment someone submits an enquiry on your website, Optiphone has it. No queue, no waiting for someone to open their inbox.

  2. 02

    It calls within seconds, using a name

    Not a generic robocall. The agent opens with the enquiry itself: what they asked about, and who on your team is already looking at it.

  3. 03

    It collects what the team needs before the first callback

    The details that would otherwise take a back-and-forth email or a second missed call: confirmed while the enquiry is still fresh, so whoever picks it up next has everything in front of them.

  4. 04

    It reaches them while they are still on your page

    The point of speed is competitive. A lead who filled out one form usually filled out several. Being first to call is being first to the job.

  5. 05

    The call and transcript land in your log

    Every call is recorded and transcribed, so your team can see exactly what was said and confirmed without having been on the line.

03 / Full visibility

Every call, logged and transcribed.

Optiphone call log view showing every call with timestamps and caller details

Call logs

Every callback, logged and searchable.

See exactly when the callback went out and what happened on it, without chasing anyone for an update.

Transcripts and recordings

See exactly what was said and confirmed.

Every call comes with a full transcript, so your team can pick up an enquiry knowing precisely what the lead was told.

Optiphone call details view showing transcript, captured details and approval controls
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04 / What you get

Faster contact, a captured lead, and nothing left to chase.

A Faster, More Qualified Conversation

The research behind this system is unambiguous: calling within minutes rather than half an hour changes both whether you make contact and whether the lead is worth having. Speed is not a nice-to-have, it is the difference.

Every Enquiry Named, Not Just Logged

The agent opens the call already knowing what the person asked about and who on your team owns it, the way a good salesperson would, instead of a blind cold-call script.

Details Captured Before the First Callback

Whatever your team needs to act on the enquiry gets confirmed on that first call, so nobody is chasing information over a second missed call or an unanswered email.

Straight Into the Tools You Already Run

ServiceM8, Xero, Google Calendar and Outlook. The enquiry lands where your team already works, instead of a form submission sitting in an inbox nobody checks until Monday.

You Stay in Control

Every call is recorded and transcribed. Whether the agent books directly or simply captures the details for your team to confirm is your call, and it can be changed at any time.

Not Just for Trades

Any business with a form that generates real enquiries is a fit: trades, event organisers, accountants, and services businesses with a repeating conversation worth systemising.

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05 / Integrations

The enquiry lands where your team already works.

Four live integrations, each using secure sign-in and disconnectable in a click.

ServiceM8

A new enquiry is matched against your ServiceM8 contacts, or added as a new company and contact, so it lands where you already run the business. The job can be created automatically, ready for your team to move it forward. See the full ServiceM8 integration.

Xero

Contacts stay in sync both ways, so a lead that converts into a customer is already there when the invoice is raised. It is read only on your accounts: Optiphone never creates, edits, sends or deletes an invoice. How Optiphone works with Xero.

Google Calendar

Where you choose to let it, the agent books the callback or the job around your real availability instead of guessing at it. Otherwise it captures everything and leaves the time for your team to confirm. How Optiphone works with Google Calendar.

Outlook and Microsoft 365

The same two-way calendar booking for Microsoft users, with per-calendar control over what the agent can see and write to. How Optiphone works with Outlook.

06 / Who this fits

Any business with a form worth answering fast.

Residential trades are where Optiphone started, and most reception clients still sit there. Speed to lead is not trade-specific: it fits anywhere a website enquiry deserves an immediate, human-sounding callback.

Plumbers, electricians and HVAC technicians quoting off inbound enquiries
Pool, landscaping and lawn care businesses running seasonal quote rushes
Real estate agencies and property managers qualifying buyer and vendor enquiries
Event organisers, accountants and services businesses with a repeating form-to-call conversation

See the full list on the who we work with page.

Trusted by Aussie Businesses

What Our Customers Say

Real feedback from real business owners using Optiphone every day.

“Excellent product, this is a life saver, especially in tax season - when we are too busy to answer every call.”

Amanda Amey

MQ Accountants

Google Review
“Optiphone has absolutely changed the game for us. Managing calls was an absolute nightmare while being on the tools and often not even having the schedule on anything else. I used to have to run to the car to get it. We don't have emergencies often but getting that call every now and then helps our cashflow so much, I used to miss most of those.”

Tristan Amey

Poolzone

LinkedIn
“Dylan has been nothing but Fantastic. Owning a business myself, I know the difficulties of staying on top of things, trying to be everywhere at once & slowly loosing my mind. Dylan fixes this & he fixes it well. Highly Recommend!”

Ty Grech

Junk Gents

Google Review
07 / FAQ

Common questions, straight answers.

It calls a new website enquiry within seconds of the form landing, opens the conversation using the details already submitted, and collects whatever your team needs before the first callback. It is built for the moment a lead is warmest: right after they hit submit.

The Lead Response Management study (Dr James Oldroyd, MIT Sloan with InsideSales.com, 2007) analysed more than 15,000 leads and 100,000 call attempts. Calling a web lead within five minutes rather than thirty made contact roughly 100 times more likely, and qualifying that lead 21 times more likely. Every minute a form sits unanswered is working against you.

Both, and you choose. By default it captures everything your team needs and leaves the time for a person to confirm. Switch on direct booking and it can put a confirmed time straight into ServiceM8, Google Calendar or Outlook instead.

No. Residential trades are where Optiphone started, but the systems are not trade-specific. An event organiser, an accountant or any services business with a repeating enquiry is a fit. If the conversation repeats, it can be systemised.

Yes. Optiphone connects to ServiceM8, Xero, Google Calendar and Outlook / Microsoft 365, so a captured enquiry lands where your team already works rather than sitting in a form submission nobody checks until Monday.

The voices run on ElevenLabs, whose startup grant programme Optiphone was accepted into. What actually keeps a call sounding right is the tuning after launch, not the voice model alone. Call the demo number on this page and judge it yourself.

It depends on what it needs to plug into. A speed-to-lead agent is generally quick to stand up compared with a system built around a one-off event, because it is answering the same kind of enquiry every time rather than being scoped around a date.

Plans and current rates are on the plans page. There is no lock-in contract, billing is monthly, and you can cancel from the billing portal link on every receipt.

More questions? See the full FAQ or email [email protected]

Stop losing leads to your competitor's phone call