Wilsons Environmental Compliance ran their first ever in-person event, a free one. Comparable free events typically run between 40% and 60% attendance. After every registrant was called beforehand, it finished at 77%. Wilsons have given consent to be named on this result.
40 to 60%
Typical attendance for a comparable free event
77%
Wilsons Environmental Compliance, first event, every registrant called
Three things happen before your doors open.
It calls every registrant before the day, answers the practical questions that turn into no-shows, and passes real objections back to you while there is still time to act.
It calls every registrant before the day
Not an email nobody opens and not an SMS left on read. A phone call, to every person on your list, in the run-up to the event.
It answers the practical questions that quietly turn into no-shows
What time, where to park, what to bring, whether they can still bring a plus-one. The small unanswered question that quietly becomes a no-show gets answered on the spot.
It passes real objections back to you while there is still time to act
If a registrant raises a genuine reason they might not come, that gets flagged to you while the event is still days away, not discovered as an empty seat on the night.
It runs in the days before your event, on purpose.
Not the morning after. The whole point is to still be able to do something about what it finds, so it works the list while there is time left to act.
A clear read on who is actually coming
Confirmed, at risk, or gone quiet. You know where your numbers really sit before you have to make a single catering or room-size decision.
Every call recorded and transcribed
Nothing depends on someone remembering what a registrant said. Every call is logged, so you can see exactly what was asked and answered.
Time to actually act on what it finds
It runs in the days before your event specifically so a flagged objection or a wavering registrant is still something you can do something about.
A call log, not a guess.
Call logs
Every registrant call, logged and searchable.
See who was called, when, and what they said, without having to listen back to a single call yourself.
Analytics
Confirmed, at risk, or gone quiet, before doors open.
See where your numbers really sit while there is still time to work the list yourself, instead of finding out on the night.
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